July Guangzhou Gathering: Live AI Filmmaking Workshop with FrameChain

A Great Night at The A Frame

Our July Guangzhou gathering was a big success, with a fantastic turnout of filmmakers, creatives, familiar faces, and plenty of new people joining us for the first time.

This was also our first event at The A Frame, and it was a refreshing change of pace from our usual gatherings at Gail’s Diner. The studio was large, open, and comfortable, giving everyone plenty of space to move around, meet new people, catch up with old friends, and have proper conversations without feeling crowded.

The FrameChain workshop

The evening included a short interactive workshop with Gianluca Improta, who introduced some of the AI filmmaking tools that he and his brother have been developing over the past few months.

The original challenge was simple: demonstrate the process and create something together in no more than 30 minutes.

With help from the audience, we came up with the idea for a hot sauce commercial featuring a female police detective entering an abandoned warehouse and discovering a triad gangster extracting hot sauce directly from a chilli pepper.

It was suitably ridiculous.

We eventually ran out of time before completing the full idea, but we managed to create a ten-second clip in less than ten minutes. The final result may not have been the most serious commercial ever made, but the process was fast, interactive, and a lot of fun.

Watch the ten-second clip we created together:

The workshop gave everyone a brief look at how these tools can be used to develop characters, shots, visual ideas, and short sequences through a collaborative filmmaking process.

A lot of people stayed behind to ask Luca questions about AI filmmaking and the tools he is building. He is always happy to speak with filmmakers who are curious about the technology, so feel free to reach out to him if you have questions or would like to learn more.

After the workshop, everyone went back to mixing, mingling, and continuing conversations throughout the studio. Although the official event was scheduled to finish at 9:00 PM, the night carried on until around midnight.

Thank you to everyone who came, contributed to the workshop, shared ideas, and helped make the evening such a success.

We look forward to seeing you at the next Canton Creative Collective gathering.

About Gianluca Improta

Gianluca Improta is an independent director, content creator, and entrepreneur who has spent the past 11 years living and working in China. He graduated from the Beijing Film Academy in 2018 and has since worked across filmmaking, media, technology, and creative automation.

Frustrated by AI tools that felt like they were built for developers rather than directors and creators, Luca teamed up with his brother to build FrameChain from the ground up.

Their goal was to make something lightweight and practical that puts creative decisions at the center of the process. The platform is built around visual continuity, parallel story branches, director-controlled approval, reusable creative styles, and a pay-per-use model rather than another monthly subscription.

At the July gathering, Luca took us through the FrameChain workflow and built a short commercial from scratch, live in front of the room. He took us through prompting, visual references and generation, then started connecting individual shots into a continuous sequence — a real look at how a filmmaker, not a developer, can drive these tools through a creative workflow.